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Most everyone knows how important having some good copy is for a membership website, but did you also know that there are a lot of mistakes when it comes to website copy that can turn people away?
To help you to avoid these terrible mistakes, listed below are the most common website copy mistakes.
Long Paragraphs - One of the biggest mistakes when it comes to website copy is that the paragraphs are way too long. People who are on the Internet want the information that they are looking for in a quick way. Don't make your paragraphs any longer than five or six lines.
Unorganized information - The second mistake that people make is writing copy that isn't organized. For example, using a lot of paragraphs without using sub headings and numbers or bullet points. When people see copy that is just a bunch of words that aren't broken up, they are likely to pass right over that article, no matter how good the article is.
Technical Terms - The third mistake that people make when they are writing web copy for their membership site is to use a lot of technical terms that the normal person isn't going to know. It may make you look smart, but it also is going to make the person who is reading the article feel dumb. If you have to use technical terms, make sure that you provide a glossary so the person knows what you are talking about.
Misuse of Keywords - The last mistake that people make when it comes to website copy is that they are misusing keywords. Either they don't have enough keywords in their copy or they are stuffing their copy with keywords. A good density for a typical piece of copy is between five and seven percent.
The mistakes which are listed above are the biggest mistakes that can be made when it comes to website copy. When you are writing your copy, make sure that the articles are well organized, that the paragraphs are not lengthy, the terms are easy to understand, and the keywords have the correct density for your website.
When you avoid the mistakes listed above, you are going to find that you have a successful membership website and that people are going to be interested in what you have to offer. People want the information quickly and in a way that is easy to read.
