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There are people who have a lot of great stuff on their website but they are finding that they don't have a lot of members. They look at their visitors and a lot of people are visiting their website, but no one is signing up and they can't figure out why. The reason may be right there in front of their eyes... as long as they put a password in.
One of the most common mistakes that membership website owners make is that they require people to join the site before they can see any of the information on it by requiring them to put a password in to view articles. There are a few reasons why it's a big mistake and why the site should let people see some of the information on it for free..
SEO - The first reason is that the articles and content is going to help bring people to the website. The keywords which are used in the content will come up in the search engines when they are searched for by visitors.
Trust - The second reason why membership websites should let people see some of the content is that they are more likely to trust what the site is claiming and not think that they are being scammed.
Knowledge - Another reason why it's a good idea to show some of the content is because it shows the knowledge that the owner of the site has about the subject.
Wanting more - The last reason why it's a good idea to show some of the content on the website is because it will make visitors want to know more, and it will make them more likely to sign up as a member.
It's easy to see why it is a good idea to allow some people to see some of the website before they commit to paying for a membership. Think of it this way - it's like getting a free sample at a store. They give you a free sample of a cookie or a piece of candy in hopes that you are going to like it enough to buy the whole thing. That's the way it is with a website's content. You give them a taste of what you have to offer in hopes that they are going to buy the whole thing.
Give them a sample and they are going to come back for more.
